CRM helps businesses to better understand their customers so that they can anticipate needs and shape personalised offerings.
How can businesses benefit from CRM?
CRM puts the customer at front and centre of an organisation’s strategy. How can businesses benefit from CRM? It helps them to better understand their customers so that they can anticipate needs and shape personalised offerings. By having a single customer view, organisations can collaborate, share customer knowledge and maximise sales, marketing and service efficiencies.
The best CRM systems offer organisations the ability to make smart, reliable and strategic decisions across different departments in the business.
Key benefits of CRM software
Increase Sales Productivity
- Sales qualification is simplified and understood
- Sales cycles are decreased, less time & resources are required
- Sales success is improved
- Win rates % are increased
- Customers feel more valued
- Customer understanding improved, leaving those customers better informed
- Maximise up and cross sell opportunities
- Increase customer revenue yield
Impactful Marketing Communications
- Planning and execution of marketing campaigns becomes easier
- The marketing mix becomes enhanced & defined
- Customer loyalty is increased through tailored communications
- Automated business performance monitoring increased in accuracy
Improved Customer Experience
- Increase customer loyalty and improve retention rates
- Get to your customers issues quicker, offering your customers a resolution of customer issues
- 24×7 customer self-service via Knowledge Base portals
- Multi-channel service and real time social insight via social media engagement
Easily adapted and customised to your business requirements and your industry, CRM can efficiently meet business needs, whether this is On-premise or in the Cloud. Simple to access on mobile devices, CRM software enables employees who work on the go, to stay connected, arrive prepared to appointments, update notes, tasks, leads and they are able to access key data regardless of where they are.