Navigating the Customer Journey in a Changing Landscape

Every company is able to engage with potential customers through multiple channels, it’s vital that companies are agile with an established USP.

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Summary

In a highly competitive landscape, where every other company is able to engage with potential customers through multiple channels, it’s vital that companies are highly agile with an established unique selling point (USP) and with a complete and accurate view of competitor behaviour. Customer journey mapping allows for effective division of tasks between different elements of the sales and marketing departments, and ensures that the right messaging gets to the right customer at the right time.

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