The Evolution of Customer Contact: How Technology and Behaviour Have Changed The Landscape

How have marketing flexed over time in answer to the demands of consumers and how has technology both caused and reacted to these trends?

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Summary

How have marketing flexed over time in answer to the demands of consumers and how has technology both caused and reacted to these trends? The marketing discipline as we know it today, although over a century old and thus in a sense extremely well-established, is nevertheless an invention of modernity.

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